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Teach Your Children Well
A lifetime of stories on purpose, prosperity, and legacy.
Join me on a journey of insight and laughter — where ancient wisdom meets the edge.
Explore the 12X Story Studio
Begin your journey through wisdom, legecy, and creative becoming


Every family has its legends — people who built, dreamed, and kept the lights on.
This is jack Little my Grandfather circa: late 1920's early 30's.
🌅 Welcome to the 12X Story Studio
A Living Legacy of Wisdom, Adventure, and Becoming
This website is not a business — it’s a beacon.
It’s the home of the stories, lessons, and reflections gathered over a lifetime of jumping from planes, building businesses, raising a family, and learning what truly matters.
I’m building this place so my children — and anyone seeking meaning in their own journey — can draw from the stories that shaped me. Each tale, scroll, and reflection is written to remind you that happiness and success are not accidents. They grow from the inside out — from clarity, purpose, and the daily choices we make.
The 12X philosophy runs through it all: grow wiser, live kinder, build stronger, give deeper.
It’s a compass for staying on the road that leads not just to achievement, but to peace, gratitude, and service.
You’ll find pages that blend memoir and metaphor — mining camp tales, skydiving moments, lessons from mistakes and mentors, and insights distilled into what I call scrolls of becoming. Together they form a map — not of how to live like me, but how to live awake, ready to turn hard times into good times and keep faith in yourself when the world wobbles.
If you find something here that lights a spark — share it.
That’s how legacy works. One spark at a time.
— Bruce Eickelman
Founder, 12X Wisdom System
Retired but not tired.







